Saturday, February 19, 2011

Sanremo Festival 2011: Chamomile spot for the 150th anniversary of Italy, a new boutique outlets and incoming

The Sanremo Festival has started, and were it not for the fashion worn by its characters, for the celebrations of 150 years of Italy or the great names from the Red Carpet probably would not create any kind of attezione. Like it or not - let's face it - a bit 'all look at him, waiting for just the time for advertising to justify the beloved "channel change".

But this year is probably just the time of Advaita to be more appetizing of the Festival itself. Chamomile is another brand of which we speak in this respect: it has decided to dress Tricolore women in the country to launch a delightful spot and take advantage of this moment "hot" to tell everyone that, in short, reach new boutique in Travel Retail outlets and even a ...

Designed by the Brothers & Brothers, was produced by Film Collateral, directed by David Bedoni and has been designed with a 15-second version (shown during the Festival di Sanremo) and further cuts of 10, 7:05 seconds in programming since March on television locally and nationally. This is a spot where Chamomile Italy pays tribute to all women through an Italian sparkling mood, lively and engaging, on the occasion of 150 years of Unity.

The preferred stage for this occasion is that of the Sanremo Festival: in 15 seconds Chamomile gives us a hymn to beauty and femininity of the brand has always embodied. tell us the house. In the infinite nuances of the mix of bright colors are found all three women: the elegant Madame, business woman, the energetic girl, in short Chamomile Italy truly speaks to everyone and all the characters with a rich collection of clothing and accessories patterns and hues in order to preserve the tradition of quality and innovation with a touch more glam-fashion style to celebrate their femininity in its infinite possibilities of expression.

New openings planned throughout the year and especially the desire to meet - and relax - with the pleasure of buying even those ladies who "fly high" or in a hurry. E 'with these ideals that the mark Chamomile has decided to develop the Travel Retail channel, which provides that the corporate presence in the commercial areas in places such as ports, airports and railway stations.

Chamomile Italy has firmly pointed in this direction and decided to open to the public a series of new commercial space at some of the major Italian airports, such as Catania, Naples, Palermo and Turin. But not only because of the spring 2011 store openings are planned at the airports of Bari, Bergamo and Verona.

In March, then it's time the inauguration of a large outlet at the marine station in Naples, a magnificent location for the meeting of the city with his admiring visitors.

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