Tuesday, February 15, 2011

THE SHOES IN THE FASHION SHOW IN MILAN

Micam ShoEvent, the fair organized by the National Association of Italian Footwear Manufacturers - Anci, opens March 6 to 9 in the halls of Fiera Milano Rho. An exhibition of collections of footwear and high-end medium-high in four days dedicated to new fashion trends for next autumn / winter season.

Micam, a prestigious international showcase that draws the attention of the most qualified in the industry, will kick off on Sunday, keeping the same formula of the previous edition. There are about 1600 exhibitors attending the event, of which more than 600 foreigners, in order to combine the supply of wide range of made-in Italy, with a significant presence of foreign brands.

The wait is over 40,000 trade visitors including more than half foreigners. Micam confirms the increasingly global meeting point for the industry. The event, in order to further strengthen its leadership this, the tip is on creativity and quality of the proposal fashion, and innovation.

Starting from space, "I love Italian shoes" that comes alive with events dedicated to education, fashion and culture, aimed at professionals, buyers and press. In this space during the event will take place also the award ceremony Wannabe Designer, an innovative project aimed at the best talents of the Italian institutes specializing in the training of designers and modelers to develop models that best illustrate trends Fashion Shoes Men's & Women identified by Anci for the season A / W 2011-12.

With a proven formula also returns Micam Point leading trade fair in central Milan. In the heart of the prestigious fashion district at an exclusive exhibition space in a way Borgonuovo, will come to life "You can not look away" a new exhibition that celebrates the Italian footwear. To embellish the walls of the giant space of 14 images of the new calendar "I love Italian shoes." Also in the same exhibition space will be put on show the 6 finalists of the fifth edition of the Anci Creative Award Cool Hunting Edition aimed at photo enthusiasts to realize the shot that best represents "the style of the coolest shoes made-in-Italy" .

Finally, "The factory in the city," learning space that combines creativity and entrepreneurship illustrating all stages of production necessary for the construction of the shoe in respect of man and the environment.

No comments:

Post a Comment