Monday, February 14, 2011

Valentine's Day 2011 with VerySimple: the first interactive video "Love Stories"

Loving each other is easy when there is a chance to talk about fashion, Valentine's Day and a brand ad hoc VerySimple note: for this day has created a special gift for the fashionista most "in love" and more. We're talking about a video and a preview for the upcoming fall / winter collection 2011 2012: In conjunction with the feast of St.

Valentine, VerySimple has chosen to launch its first web-interactive movie love. This brand of "made in Molfetta" I had already anticipated the good gift idea designed for Valentine's Day - a T-shirt with cuff and packaging "love" - but the surprises - I promised you - they were indeed not are over there! For today, February 14, Verysimple has decided to launch a dual-channel Virtual their homage to the feeling of love once again supporting its core values, namely those focusing on simplicity, freshness, spontaneity, genuine feelings , and the desire to make an instant communication, direct, young, unconventional, just as it aspires to remain VerySimple.

It all started a few months ago when the brand has launched a 'teaser online initiative for a social virtual casting: VerySimple was searching for the star-the-next-door VERYSIMPLE for a short film "Love Story", a video which has become successful not only starred in a video, but also one of the few fashionistas to have worn one of the first T-shirt VerySimple dedicated to love, those that tell of this good feeling through some typical situations and images.

since the line VerySimple "Love Story" will also be offered in the collection of FW2011/12 VerySimple going to customize new leaders such as coats, t-shirts, sweaters and some grants, have told us from the house. But we wanted to find out more. Verysimple has created the first interactive movie love based on "values Verysimple," now the exclusive channel on youtube and verysimplestyle: This is a short film in various "clips" that develop the story in different ways.

And here comes the fun part: the public can act directly on the actions of the protagonist choosing the desired clip. At this point, I wanted to learn more and I asked: What is meant by "first interactive movie love '? This is a short film where the characters are going through that stage of falling - post - first meeting - to take any action Guided by the user.

For example, the protagonist in the first clip has been spilled on the hood of the guy that you fall in love (maybe), and you click the choice about the type of reaction that will take the boy .... basically you will always be faced with a choice which will direct the final film. What is the project T-shirt and movie? The T-shirt Love Stories incorporate the key themes of the film as if they are roses bloom "-" Love wins in those who flee "-" first kiss "! In short the various "clips" give way to decide how to place the story of this love affair ...

Who and when has been made the clip? And why other options? The clip will be around 10 and were made in Florence after casting the Social and then in January. Choosing the various options, so you give the user choose how to continue the story. What is the purpose of this project? VerySimple Talking about philosophy and the world of brands.

We have always communicated the concepts of authenticity, simplicity and love for life, now we talk about love in general, love for yourself when you choose a garment, love for your partner .... We have created a line dedicated to love and want to give a touch of feeling in this moment in history-social-political environment in which love seems to be in the background ...

almost an optional but in fact involves the life of every person at every stage of growth. How users can participate? Site by simply clicking on the Youtube channel or Verysimple

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