Wednesday, March 2, 2011

Martina Stella and movie commercials are back Sportglam Fornarina

Martina Stella is back and also the movie with her spot Fornarina Sportglam launched for the first time last November. Looking back at a advertising campaign, VIPs and Fornarina: the launch of its new spring / summer collection 2011, the casual clothing brand has relied on the face - and body - of a beautiful home, Martina Stella already coated testimonial of many advertising and fashion shoots as well as popular movie star.

The spot, what we have already shown at the end of 2010, and again we offer has been made by all tem Marche Fornarina and in these days makes news because it leads, again, on TV and cinema, where the find broadcast on over 800 screens (but only in the best multiplex in Italy). We got to know him with the first launch in November 2010 and here he is still among us: the spot FORNARINA SPORTGLAM "launched a few months ago he started the collaboration between the beautiful Italian actress Martina Stella easy to wear and the brand.

Today, the result of their union back to the movies (until March 18) and Mediaset (Italy cCanale 1 and 5), which will be broadcast March 6 to 20 and articulated a new promotional campaign. Fruit of the same creative team and production that created the great success of the previous spot Fornarina - that of 2009 with the American film star Lindsay Lohan and that of 2010, the Brazilian supermodel Ana Beatriz Barros (the first television commercial filmed in 3D , Time) - Movie Fornarina Sportglam spot was directed by Marco Bragaglia under the artistic direction of Catherine Aimone.

This is the first project of the Civitanova led by Lino Fornari, then proceed with the print campaign and dedicated events. It is based on the various activities of the day in the life of a young actress, marked by commitments and timetables, in a sequence of images, which emerge in the style and trendy cross Fornarina Sportglam thanks to a dynamic assembly and insistent.

By the way, here is an intriguing curiosity, it seems that the shooting was used for the same Ford Thunderbird protagonist of the famous Ridley Scott's "Thelma & Louise" ... commented Catherine Aimone and Marco Bragaglia, respectively, Director of Communications and Art Director / Director.

But this is not the only project of the season for Martina. The "Star" will be on national TV since March 6 with "The Boxer and Miss" opposite Luke Argentero, but now we can admire it at the cinema in the new film by brothers Vanzina "Meet a Friend" with Raoul Bova. say from the house. And 'now out of question that fashion tends to choose among the familiar faces of the little-big screen their testimonials, as well as stars and celebrities are left increasingly groped by the charm of the walkway.

That the Red Carpet create dependency?

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