Saturday, March 19, 2011

Spring / Summer 2011: the campaign for Bottega Veneta

We continue our journey in the heat of the sun and the collections that overlook the spring / summer 2011, let's analyze the new products introduced within the advertising campaign for Bottega Veneta, whose photos were taken by Alex Prager. This important Italian company continues to operate in a luxury market, focusing on a very elegant and chic fashion.

There is no better way to describe this year if not by quoting the words used by Tomas Maier, the creative director of Bottega Veneta: "I thought the juxtaposition of vivid colors and surreal imagery of Alex with fresh palette and the focus collection of concrete, would be extremely interesting.

The collection is linked to real life and the natural movement while the hyper-realistic images of Alex are like an alternate universe. I love the energy of this conflict. " You will find below some photos of the campaign that leaves ample room for accessories, including bags and in particular the interpretation of the Knot clutch.

No comments:

Post a Comment