Icy, the brand of packaged ice cream, Magnum has chosen to present, its product flagship product for some years now, with a spot directed by the legendary Karl Lagerfeld and Rachel Bilson as the protagonist. The young actress has filmed three commercials that talk about temptation mini Magnum Algida told by the kaiser of fashion.
In the first Rachel is a supermodel who finds passion demotivated fall into the temptation of Magnum, the second is an art student who finds inspiration eating an ice cream and last advertised the actress is a dancer who runs away from the fans that the run chase to eat his beloved sin (see all photos of the three spots in the mini gallery at the end).
The Magnum has always been presented as a moment of extreme pleasure, the novelty is now the connection to the world of fashion and the key to understanding that even a careful person in line can make an exception to the rule. Just thinking about more attention to the line Algida has already launched by the time mini Magnum, thumbnails of the same that are so small that they should generate a sense of guilt.
The video direction by Karl Lagerfeld is in the news but not surprising, well we already know that he is an artist at 360 degrees we had the test with a photo exhibition that was held in Rome. 
In the first Rachel is a supermodel who finds passion demotivated fall into the temptation of Magnum, the second is an art student who finds inspiration eating an ice cream and last advertised the actress is a dancer who runs away from the fans that the run chase to eat his beloved sin (see all photos of the three spots in the mini gallery at the end).
The Magnum has always been presented as a moment of extreme pleasure, the novelty is now the connection to the world of fashion and the key to understanding that even a careful person in line can make an exception to the rule. Just thinking about more attention to the line Algida has already launched by the time mini Magnum, thumbnails of the same that are so small that they should generate a sense of guilt.
The video direction by Karl Lagerfeld is in the news but not surprising, well we already know that he is an artist at 360 degrees we had the test with a photo exhibition that was held in Rome.
- Rachel Bilson collaborates with Karl Lagerfeld for Tribeca short - VIDEO (02/05/2011)
- Globe Trotting: Karl Lagerfeld Apparently Designs All-Chocolate Hotel Rooms (28/04/2011)
- Karl Lagerfeld And Rachel Bilson Debut Their Original Series At The Tribeca Film Festival (22/04/2011)
- Rachel Bilson on Karl Lagerfeld and Hart of Dixie (23/04/2011)
- Rachel Bilson & Karl Lagerfeld: Behind the Scenes of Magnum Shoot! (11/04/2011)
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