Tuesday, May 10, 2011

Lancaster: Here Comes the Sun

A marriage that lasts. Sun lovers also love the tan. This is the philosophy of Lancaster, as has always been associated with white sandy beaches and golden skin. Its solar have made history, the unforgettable "jam" brown, dark already applied to the skin, made her a caramel-colored soft and unique. Today, the company celebrates forty years of flirting with UV.

This success is also based on an understanding of social change and the different attitudes that developed toward the sun. Excessive exposure, often with low SPF (usually the chorus, sometimes more difficult to "remove" was "with the high security I do not tan), to the awareness of aging and of good reasons for high rates.


All formulas contain components that prepare and prolong your tan, as well as ingredients cult performing a cell repair and strengthen color. Lancaster was the first brand to stabilize the beta-carotene, an ingredient that stimulates melanin, while in the last decade, the commitment of the research laboratories was to demonstrate the link between DNA damage and skin aging.

Today, in fact, contain a unique solar pool antioxidant that protects the skin from free radical attacks and a series that reinforces the natural repair. Everyone will find his favorite texture: nourishing oil, milk spray impalpable, after-sun creams and ultra comfort. In order not to lose the pleasure of being in the golden sun.

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