Thursday, May 19, 2011

MEN'S FASHION, ELEGANCE OF NEW GENERATION

At Pitti Uomo 80, Pitti Discovery Foundation Launches "Men's Dress," a project on a new focus on elegance and classic contemporary men's new generation. A strong trend of men's fashion today, which captures Pitti Uomo and Pitti Discovery devotes an event-performance and interpretation of the author. The protagonists are the leaders and the collections of a group of companies, both Italian and international reality very different, expressing the new style of modern man, through a product that can combine, from time to time, tailoring craft styling, innovation in materials, details and concrete.

The protagonists of this first edition collection of men's clothes will be: Boglioli, Brunello Cucinelli, Camoshita United Arrows, Church's, Gianvito Rossi, Haver Sack, Montedoro, Nigel Cabourn, Lead, Roda and Sartorio. "The idea is to tell and show the leaders through a theatrical performance - said Lapo Cianchi, director of communications and special events at Pitti Immagine - which is both lightweight and ironic chic.

We have given the event a director Olivier Saillard, director of the Fashion Museum Galliera in Paris, historian, scholar, critic of international fashion and also the author / actor of theater pieces. Copyright and will be interpreted together a real show: the representation of an attitude, a way of being and dressing, which will have its center the product, source and inspiration of the idea spectacular.

"The performance will be staged on the evening of Tuesday, June 14, with the special participation of mannequins as Violeta Sanchez, Amalia Vaireli, Axelle Doue ', Claudia Huidobro, and will be repeated on Wednesday, also 15, to give the possibility to press, buyers and guests to watch the show.

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