Monday, May 16, 2011

NEW 'PITTI UOMO

Florence, home June 14 to 17 Pitti Immagine Uomo. They will be about 1000 marks the Fortezza da Basso, in addition to the 80 collections at Pitti W Woman protagonists to Customs, for a total of nearly 1,100 collections presented. The role of the saloon as a benchmark in the international arena is demonstrated by the numbers of companies and requirements for participation, are ever increasing each year.

And then there's the audience of buyers: the last summer edition of Pitti Uomo, a total of more than 32,000 visitors, 19,200 were buyers have arrived in Florence, representing all the major shops and department stores worldwide. The Pitti Club, the group that collects the most prestigious brands, with over 150 stores and more than 550 Italians abroad.

Pitti Uomo Florence and are chosen from the best international companies for the presentation of new collections and special projects, and pursuing strategies worldwide opening of the season. It grows well as requests to create special events and presentations in Fortress, ever more intercept privileged setting where top buyers and international press.

Here are some key news and previews of this year. Lubiam, the historic company based in Mantua, celebrates its first 100 years with an installation-event at the Garden Limonaia of Villa Victoria, an exhibition and a special capsule collection. The special project of Pringle of Scotland in collaboration with the prestigious Central Saint Martins College of Art and Design, will focus on re-release of some iconic pieces of his archive, from 1815 to present.

There is the special participation of Daks, Daks historic British brand that has Sport, the new line of clothing and accessories for men and women, in a prominent place in the Fort. Carhartt, dell'urbanwear iconic American brand, is presented to an international audience of Pitti Uomo for the first time with its more modern and avant-garde, Carhartt Work In Progress, and his whole lifestyle.

Alberto Guardiani features a preview of the capsule collection in collaboration with the international magazine Wallpaper to celebrate the 30th anniversary of the first men's line. Santoni Pitti Uomo has once again chosen as the setting for the presentation of a unique project, Santoni Club K-WAY in a prominent place in Fortezza present its classic and new style icons, in a game of suggestions including tradition, present and future .

There will finally launch the capsule collection Remade for Victorinox in Switzerland designed by Christopher Raeburn, one of the most talented young British designers.

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