Tuesday, May 10, 2011

What would your mother think?

Hello! How are you? Lately we are seeing more and more brands and designers that are committed to social awareness campaigns. Is that clear, there are many reasons, and little by little, all add up to the initiative. Well, today I bring you a new campaign, more stylish "moral", then you tell us what you think, ok? This is a signature of California, United States, which has launched a line of lingerie under the name: What would your mother? inscribed with slogans on clothing such as "do not even dream", "not tonight", "closed end" or "making wise decisions." Of course, obviously the campaign aims to raise awareness among adolescents about their sexual behavior on their first dates.

The official website of the company explained what the goal of this campaign, emphasizing that it is a starting point for family discussions on this issue for youth. In addition, the cost of these items is quite low, as it can get (on line) $ 20 T-shirts and shorts for $ 8. What do you think? Do you think this campaign can be effective? The idea is at least original, right? Leave a comment! What Would your mother do?

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