Do not know about you, but I'd start thinking about the heat this weekend, maybe one of the beaches of Miami. To help me in my daydream thinks Riccardo Vimercati, a photographer of great fame in the fashion world. He too must have felt like a moment of beauty, relaxation and warm, or at least must have been happy to set the new advertising campaign s / s 2011 Blauer on the beautiful beach of South Beach, one of the coolest locations worldwide.
In his second spell with the company FGF for Blauer USA Vimercati set his photo campaign SS011 not only one of the most beautiful beaches in the world, but at the point where the South Beach is located directly on the legendary Ocean Drive , the path already immortalized for decades by top photographers and directors in the world.
Who does not have it printed fine in my mind thanks to the numerous services, advertising films and shorts, the ones that surround the art, the glamorous and the nature of American peninsula in one of the most characteristic and famous in the world? Vimercati helps us then to "focus our dream," what will the lucky ones got to live them during Art Basel Miami Beach art fair and the most famous design that there is because we are told by the house.
And the result confirms the expectations. The photo brings out the natural colors of the location and deliberately tells the story of South Beach thanks to the careful choice of accessories and props-authentic-50s, not to mention the original prints and stylish colors. Apt in this sense the choice of the look of the interpreters of the campaign Blauer: wearing sunglasses, soft scarves, bright colors as a dominant beige, pink, dusty blue, which then are those most likely to know how to blend in with the colors sand and sea.
To recreate quell'allure from "Roaring Fifties" and all the style of the original contributing surfboards hand-painted, hair severely, a blanket and a wicker picnic basket, the bakelite radio, many elements of everyday life of a time that they become essential components in the service.
But first of all we are talking about fashion in order to remain immortalized Vimercati beautiful people in group photos with the same colors in unusual close-ups but never granted. The men wear trousers Bermuda shorts, chinos khaki pants, jackets closed above the pole, for women, that's jackets and skirts, jackets with belts on top of etiquette or very short shorts, T-shirts with images of vintage pin-up American, dyed cotton garments in head and wash.
Do not miss the first of two shots that we offer. 
In his second spell with the company FGF for Blauer USA Vimercati set his photo campaign SS011 not only one of the most beautiful beaches in the world, but at the point where the South Beach is located directly on the legendary Ocean Drive , the path already immortalized for decades by top photographers and directors in the world.
Who does not have it printed fine in my mind thanks to the numerous services, advertising films and shorts, the ones that surround the art, the glamorous and the nature of American peninsula in one of the most characteristic and famous in the world? Vimercati helps us then to "focus our dream," what will the lucky ones got to live them during Art Basel Miami Beach art fair and the most famous design that there is because we are told by the house.
And the result confirms the expectations. The photo brings out the natural colors of the location and deliberately tells the story of South Beach thanks to the careful choice of accessories and props-authentic-50s, not to mention the original prints and stylish colors. Apt in this sense the choice of the look of the interpreters of the campaign Blauer: wearing sunglasses, soft scarves, bright colors as a dominant beige, pink, dusty blue, which then are those most likely to know how to blend in with the colors sand and sea.
To recreate quell'allure from "Roaring Fifties" and all the style of the original contributing surfboards hand-painted, hair severely, a blanket and a wicker picnic basket, the bakelite radio, many elements of everyday life of a time that they become essential components in the service.
But first of all we are talking about fashion in order to remain immortalized Vimercati beautiful people in group photos with the same colors in unusual close-ups but never granted. The men wear trousers Bermuda shorts, chinos khaki pants, jackets closed above the pole, for women, that's jackets and skirts, jackets with belts on top of etiquette or very short shorts, T-shirts with images of vintage pin-up American, dyed cotton garments in head and wash.
Do not miss the first of two shots that we offer.
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