A fashion line '1472 ', just as the birth year of the prestigious bank Monte dei Paschi di Siena, which has launched in collaboration with Jaggy. We talk about the first bank in Italy 's - the oldest - who boasts a record in the world, has created unique, its own line of apparel sold online and it does too good.
To promote this we thought television and print campaigns with young faces of Italian, as Tania Cagnotto, the first Italian woman to have won a medal in the diving world, and Simone Rugiati, one of the most creative chefs of the moment. They were the testimonials of the press campaign "1472 Italy has the numbers": a young witness of Italy, made up of younger generations who grow up and want to rewrite the future of our country.
Among the media partner of the initiative, then, we remind Style Magazine, Io Donna, Leiweb. Creativity Italy Brand Group. In short, many names, a great project ... but why?! And above all, for whom? We said that Monte dei Paschi di Siena is the oldest bank in the world and is the first baca to have created a clothing line.
A draw was Fabrizio Danna, former president of creative and Jaggy. The name however, line 1472, alludes to the year of foundation of the bank. The collection, then, is composed of heads of fashionable casual sportswear, vintage-inspired, or a sweatshirt, a t-shirt and a polo shirt for men and women.
Yet another, a fine example of good productivity made in Italy, he can do well by doing good: 10% of the proceeds from sales of the 1472 collection, in fact, will be devoted to initiatives of solidarity, that customers can watch on the site mille472, e-commerce site owned by the same company and presented to the public in October.
This is already a virtual environment where the wines have been proposed "Red 1472", produced by MPS Estates, which will shortly become an online store where the items can be purchased "for good" in a click. The first project to which Banca Monte dei Paschi di Siena has chosen to contribute is in favor of ACRA - Association of Rural Cooperation in Africa and Latin America and in Senegal started in 2008 and involves the construction of an aqueduct.
Should end in 2015, one of the poorest and most disadvantaged of the world and will benefit four rural communities, composed of over 70 thousand people. L 'financial commitment is estimated at 9,200,000 to €. Every buyer, therefore, can track online the progress of the project which has already reached 17 thousand people.
Among the supporters of the project, including laCamera Italian Fashion Buyer, which will promote him in the more than 300 stores belonging to the Association and, of course, Jaggy, who signed the collection and that will promote within its stores. The communication project has been conceived and designed by Italy Brand Group with its acronyms Ineditha, DGTmedia, In Evidence. 
To promote this we thought television and print campaigns with young faces of Italian, as Tania Cagnotto, the first Italian woman to have won a medal in the diving world, and Simone Rugiati, one of the most creative chefs of the moment. They were the testimonials of the press campaign "1472 Italy has the numbers": a young witness of Italy, made up of younger generations who grow up and want to rewrite the future of our country.
Among the media partner of the initiative, then, we remind Style Magazine, Io Donna, Leiweb. Creativity Italy Brand Group. In short, many names, a great project ... but why?! And above all, for whom? We said that Monte dei Paschi di Siena is the oldest bank in the world and is the first baca to have created a clothing line.
A draw was Fabrizio Danna, former president of creative and Jaggy. The name however, line 1472, alludes to the year of foundation of the bank. The collection, then, is composed of heads of fashionable casual sportswear, vintage-inspired, or a sweatshirt, a t-shirt and a polo shirt for men and women.
Yet another, a fine example of good productivity made in Italy, he can do well by doing good: 10% of the proceeds from sales of the 1472 collection, in fact, will be devoted to initiatives of solidarity, that customers can watch on the site mille472, e-commerce site owned by the same company and presented to the public in October.
This is already a virtual environment where the wines have been proposed "Red 1472", produced by MPS Estates, which will shortly become an online store where the items can be purchased "for good" in a click. The first project to which Banca Monte dei Paschi di Siena has chosen to contribute is in favor of ACRA - Association of Rural Cooperation in Africa and Latin America and in Senegal started in 2008 and involves the construction of an aqueduct.
Should end in 2015, one of the poorest and most disadvantaged of the world and will benefit four rural communities, composed of over 70 thousand people. L 'financial commitment is estimated at 9,200,000 to €. Every buyer, therefore, can track online the progress of the project which has already reached 17 thousand people.
Among the supporters of the project, including laCamera Italian Fashion Buyer, which will promote him in the more than 300 stores belonging to the Association and, of course, Jaggy, who signed the collection and that will promote within its stores. The communication project has been conceived and designed by Italy Brand Group with its acronyms Ineditha, DGTmedia, In Evidence.
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