Wednesday, February 2, 2011

The new face of Shiseido: Amanda Seyfried

After the success of the movie musical Mamma Mia! And the critically acclaimed Letters from Juliet, the young American singer and actress Amanda Seyfried is returning to the scenes, presented as the face of the cosmetic line for spring / summer 2011 from Shiseido, called "Cle de Peau Beauté." The photographic survey was carried out by the British fashion photographer, David Sims, and makeup artist Lucia Pieroni.

The actress is absolutely radiant and luminous, with its naturally manages to perfectly embody the principles on which the production of the Shiseido brand. The illustrations, many are already available, the actress in a very intense first floor, his face has a look strong and full of emotions, which leaves the reader speechless, in a blaze of purity and elegance quite rare, as in a place without time shown by his candid and ethereal glowing skin.

In fact, Yoshiaki Okabe, Director-General said: "The radiant beauty and sophisticated style of Amanda perfectly represent the Clé de Peau Beauté. With its appearance and its social commitment, Amanda embodies our ideals, we are excited to have agreed to represent our brand. The campaign, which sees Amanda as the protagonist, will focus on the concepts of energy and freshness.

" So, apparently, the young American, so sensual and yet so simple in its absolute and pure beauty, was chosen for these obvious factors, but also because of its social commitment and its great appeal on large and small screen. During the press conference which launched this line of products, the actress, on said.

"I love the philosophy of Clé de Peau Beauté, which offers every woman the opportunity to create their own personal style. This is a very subtle approach to the concept of beauty, and I appreciate that reflects my aesthetic ideals. "

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