Wednesday, February 2, 2011

Pitti Bimbo 2011: Asepri to the conquest of the Italian market

Here we are again talking about good kids' fashion, that which is good for the heart and the wardrobe of the children. We do not speak of a single brand, though, but the world of Asepri, the Spanish Association of Production for Children. Consists of 29 Spanish companies' fashion, the latest edition of Pitti Bimbo, the 72ma, presented the news for the prossimoautunno winter 2011-2012, but not only, there were also "special notebooks." In short, the Iberian fashion, yes, but where the flavors and essence of childhood are not so different from Italian.


There was also a knowledge of our beloved, Agatha Ruiz de la Prada ... From January 20 to 22 past Florence once again upheld one of the most important international trade fairs, Pitti Bimbo, where the Spanish sector of baby products was represented from 29 brands of children's fashion. Never before in this edition, however, has seen it growing in a way so important the participation of companies of shoes (they were eight) with well-known brands in all fashion addicted, the first time with brands such as Agatha Ruiz de la Prada shoes (Garvalin), Leon and Conguitos Shoes.

Different brands, it is true, and in this case, all Iberian and all characterized by a love of tradition, ecology, technology and brand values españa - quality, safety, innovation and style - which begins its international expansion with the 'Implementing corner in international markets like Italy, United Kingdom, Japan, China and Central America.

But first things first. To collect all this and only one project was ASEPRI that was at the Florentine festival has presented the new notebook trends by Asepri Kids Trends. eg children's fashion spring - summer 2012 and the first book of childcare trends autumn / winter 2011-2012, where the masters were to make the mood folk, naive and floral prints painted vintage-style paper.

But the style "farmer" and the "country life" (which we saw yesterday), not forgetting some attention to ecology and the proposed colors that have dominated the stone, lichen green, shades of the "fog" , and then brown, coral, lavender and blue marron glacé. I want to emphasize Asepri who has worked with the brand españa together for the realization of the aforementioned "notebooks trends." The new trend books by Kids Trends Asepri.

eg children's fashion for spring-summer 2012 as well as the first book of 2011-2012 trends in the field of childcare are the two projects that must fix the major proposals for the next season, promoting creativity and innovation and driving productivity and the competitiveness of companies of children's fashion and childcare.

After the release of four notebooks of earlier trends that have gained support from the Spanish sector of the Child, Kids Trends by Asepri. eg children's fashion for spring-summer 2012 includes as broadening the range of color and new color combinations, a sample color in spinning, dozens of technicians and silhouette figures, more references to fashion and new baby pictures of the parade.

The four mega trends of children's fashion, baby girl and baby, for spring-summer 2012 called Tribes Subaquatiche fact, urban nomads, Sherbet, Technicolor and Laboratory of Romanticism and proposals are praising the simplicity and define the emotions beyond the capabilities . The "books" of Asepri.

es, then, created in collaboration with AIJU (Instituto Tecnológico of Juguete) with which, precisely on the occasion of Pitti Bimbo, have published the first book of trends in childcare 2011-2012, the project that brings together the most interesting of in accordance with market trends, highlighting ideas and concepts that allow the producer to adapt a product to different audiences.

explain. But ... what are the names and where to find everything? Asepri intends to expand the brand internationally and españa miraintrodurre, in 2011, the corner of the mark in españa "target markets" such as' Italy, United Kingdom, Japan, China and Central America with the aim of strengthening the presence of firms Spanish children's fashion and childcare and gain consumer loyalty and will communicate the values that represent the Spanish companies of baby products.

... So will be an interactive space for the whole family, and where you'll see the Spanish companies of children's fashion and childcare the most exclusive and international. Specifically, there will be areas dedicated to the game for kids and rest for parents, will host fashion shows where children are child actors, and among other initiatives, promotions and customer loyalty cards.

The President of Asepri, Vicente Mompé, stressed that Italy is the main destination country for children of Spanish and this is one of the most important markets in order to complete this initiative. With this in mind recalled the launch of Small Planet ASEPRI from Spain, the showroom and sales office of Spanish companies in the field of products for children 'which makes its third anniversary in 2011 in Milan, also underlined the very positive the pace of Small Planet Spain saw the increase in turnover of seven Spanish companies involved in this project: Alondra (children's furniture and layette), Miniland Baby (educational toys and safety) Suavinex (bottles and pacifiers) Barcarolle (ceremony child), and Elisa Menuts Lullaby (trendy babies and children) and cuqui (baby shoes).

We just have to see what are the brands together under the label of rough or trade mark españa But it's not over yet: being a Asepri association turned to the world of fashion, the brand has teamed up with UNICEF (Fund United Nations Children's Fund), the main non-governmental world organization for the protection of the rights and living conditions of children and adolescents ASEPRI, and the mark españa, joining in October 2010 in the "Multiply por la Infancia" by UNICEF, as a public employee, an initiative involving the private sector in the education of millions of children in Africa and to cooperate in the defense of the rights of most vulnerable, with special emphasis on one of the priorities of the 'UNICEF-l' education all children in developing countries.


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