Wednesday, February 23, 2011

Eve Lerock: jeans that are slim

Probably around a few months we will see a substantial increase in women and girls who wear jeans brand Lerock. In this post we will discover the why of this epidemic that will surely affect many women and not just Italian. At the White Beauty, the show dedicated to beauty, to be held in Milan February 25 to 27 will present the anti cellulite jeans.

After the push-up jeans, the company that sells about 16 million jeans per year, developed the first cosmetic jeans worn for 28 days around the thigh decreases with an average of 1.8 cm (results obtained from tests carried out on 20 women from the University of Pavia). In addition, the orange peel skin becomes smoother, thus improving also the optical effect.

The reduction in fat mass is achieved with the microcapsules, the internal fabric of the trousers, which offer, in contact with skin and massage obtained thanks to the natural walking, a substance made of caffeine, escin and vitamin E. Together, the triptych, with droplets trapped in a molecular film, leads to the result amazing cellulite, providing benefits to the movement and the aesthetics of the skin, decrease in the 'orange peel effect.

The jeans can also be recharged using its liquid envelope in which to immerse the tissue: a 50ml bottle for use every 4 washes. The sizes will be 10 to be on the market to satisfy even the serious problems of overweight women with cellulite. For the cost we will be around 180 € including the charging of 50 ml and you can buy in the boutiques of clothing and also in perfumery.

The brilliant idea of creative Italian Luca Berti, Chief Executive of Lerock helped by studies of cosmetology Florence Bombard. Value is added to the cosmetic beauty of the design of Berti: Lerock Eve, with its apple shape and cuts artfully designed to enhance and shape some important parts of the female body, provides ergonomics very seductive.

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