From the Pitti Uomo 2011 in Milan Fashion Week: Ferdinando Scianna's photographs for Fratelli Rossetti fashion man at the 2011 2012

A video, handmade shoes and a signature page: it is with this introduction that we announce the project with the artist Fratelli Rossetti Ferdinando Scianna, a fashion exhibition that represents a marriage of fashion and art in perfect with this theme day " to the Trend Style "and draws a direct line between Pitti Uomo 2011 and a preview of next week's Fashion Week in Milan.

After the 79th edition of Pitti Immagine, in fact, from 15 January and big brands will parade the catwalk for him in Milan, but not the sun lights and catwalk will be made next week Milanese fashion: we are presenting this morning is in fact a art project designed to document and describe the work in photo labs is Fratelli Rossetti.

Starring artisans and, in particular, their hands: to give maximum expression to their high craftsmanship, the famous Italian brand of Fratelli Rossetti chose one of the greatest Italian photographers, Ferdinando Scianna. Scianna has created a series of shots that focus on the hands of master leather goods while they are busy in creating, producing and do something.

Often something great and everything is made in Italy. The photographs will be exhibited in the show room unpublished Fratelli Rossetti during Milan Fashion Week, but who rose from Pitti Uomo - or intend to do so, until next January 14, 2011 - I can get a preview thanks to the exposure of one of these photos .

But not all: the photo shoot of Scianna has been documented through a video presented on the occasion of the beginning of Pitti Uomo. In this video, we see Scianna tell his confidence and his early career, as well as his personal research in the shots of art. For now we can anticipate the video invitation to participate at Pitti Uomo 2011: Milanese for the event, however, the Rossetti Brothers showroom in Piazza San Carlo 2 (Milan, is the location totally renovated for the occasion) will present its fall / winter collection 2011 2012ed inaugurate the photo staff headed by Ferdinando Scianna Masters' hands "next Monday, January 17, 2011 into two times of the day, from 12 to 14 or from 17:30 to 18:30, but by invitation only.

We will take part in many international journalists and players in the world of fashion, but we'll be there, ready to tell you, once again, a history of high fashion, all Italian. Stay tuned!

• Pitti Uomo | Day 1 (12/01/2011)
• VIDEO from Alberta Ferretti Available on thenewsmarket.com: Alberta Ferretti Launches 79th Pitti Immagine Uomo Edition (12/01/2011)
• Camilla Belle: Alberta Ferretti Fierce! (11/01/2011)
• Camilla Belle: Pisa Lunch with Pals (12/01/2011)
• Camilla Belle: Alberta Ferretti Dinner! (12/01/2011)

Palazzo Pitti (geolocation)  Palazzo Pitti (wikipedia)