Style Trend Today, in addition to various ever-present news from the world of fashion, open a small parenthesis for all fan of Elle on the deal of about $ 500 million that is taking place these days between the French group Lagardèree American publisher Hearst. The ongoing negotiations between the two giants cover the sale by France of approximately 200 titles of the pole in international journals, including the foreign editions of the famous monthly ELLE.The thorny issue of this transfer just about the women's monthly that is also difficult to determine the financial value. What the future will have one of the most popular magazines in the Hearst building rich? The Lagardère direction ensures that any decision is taken, the Group will retain control over the magazine.
And we can only hope that it is really so, because Elle is one of the cult magazine for fashion victims. The magazine was founded in 1945 by Hélène Lazareff and Marcelle Auclair, is now present in 43 countries, including France. In Asia after Japan, the latest edition is the Vietnamese "Phai Dep-Elle", published under the partnership of the Swiss group Ringier.
According to the publishing company, Elle is 21 million readers every year with 6.4 million copies sold. Through its various editions, Elle editorial pages annually produces 99,000 51,500 pages of advertising and marketing. As for the network, Elle has 28 locations worldwide, 17 million visitors and 178 million page views.
In France in 2009 has sold about 370,650 copies on average, one of the best results from about 30 years. The Hearst Group is one of the world's largest publishers of monthly, with 14 U.S. titles and 200 international publications, including Cosmopolitan, Esquire and Marie Claire. The deadline for negotiations was set for January 30, 2011.
Until then we continue to enjoy the unique style of Elle.
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