Wednesday, February 16, 2011

Bags Caleidos advertising campaign s / s 2011

On the occasion of Valentine's Day Style Trend of us we have brought a lot of good ideas to surprise your partner so fashionissimo. We do not know if we did (I hope so), but if there is a goal that we achieved certainly was to discover, in the selection of top gifts of love, lots of new fashion brands looking especially to identify the most interesting and - why not - and those less known but from our beautiful Italy.

One of these was certainly Caleidos whose bags have also recently won the advertising industry. We had known as a clutch bag, bags and shoulder bags in silver with red heart-shaped details ahead of the February 14, and here they are again, but as far more sober, have become the stars of an advertising campaign dedicated to all! Let's find out together, because here we are talking about pretty much all made debuts in Italy! And 'the agency deals in Venice to have the task of treating the launch of the new advertising campaign Caleidos was scheduled for this spring 2011.

Between March and April, in fact, the Venetian will mark the pages of leading magazines of Italian fashion, so as to bring out the taste for refinement and constant attention to detail has always been the hallmarks of Caleidos. Testimonials? Romance? Following a careful casting, the brand has chosen as the "heart" of the campaign two bags in particular sections of the collection S / S 2011, a canvas and the other made of leather.

To interpret them we will surely be a model, Laura Betti, chosen as a symbol of an all-Italian beauty and to enhance its beauty as the sophisticated and organized in every detail of the products will be Caleidos the skill of the photographer Manuel Bergamin, under the wise artistic direction of David Cini.

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