E 'Albert Einstein, the famous German physicist who in the '40s revolutionized scientific thought and still an icon of ingenuity that subverts the rules, the star of the new advertising campaign for Italy's Square, by Achim fotografatata Lippoth. Italy Piazza returns with a new print campaign that involves the main national newspapers print weekly and monthly.
Unlike past seasons, in which the protagonist was the concept Be intelligent, developed in various forms and situations, for Spring 2011, the protagonist is an unexpected testimonial ed'eccezone, an undisputed icon of our time: Albert Einstein. With Aperture ADV with the creative direction of Stefano gorse, the company has decided, for this important production, to secure the cooperation of the photographer and director Achim Lippoth.
This team has decided to use the figure of the genius of physics, Albert Einstein, to express the philosophy and style behind the brand: Be smart. The campaign uses a famous shot that shows him in a novel. The story behind the photo is fascinating. Made at Princeton University in 1951, the day of his birthday, Einstein made a tongue just as the photographer Arthur Sasse said he smiling.
The picture of Einstein, seemingly playful, but full of meaning is revealed, managing to bring the genius, the pure intelligence of a human dimension. 
Unlike past seasons, in which the protagonist was the concept Be intelligent, developed in various forms and situations, for Spring 2011, the protagonist is an unexpected testimonial ed'eccezone, an undisputed icon of our time: Albert Einstein. With Aperture ADV with the creative direction of Stefano gorse, the company has decided, for this important production, to secure the cooperation of the photographer and director Achim Lippoth.
This team has decided to use the figure of the genius of physics, Albert Einstein, to express the philosophy and style behind the brand: Be smart. The campaign uses a famous shot that shows him in a novel. The story behind the photo is fascinating. Made at Princeton University in 1951, the day of his birthday, Einstein made a tongue just as the photographer Arthur Sasse said he smiling.
The picture of Einstein, seemingly playful, but full of meaning is revealed, managing to bring the genius, the pure intelligence of a human dimension.
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