The news is certain: this fall in the LVMH group is preparing to surprise the guest of his numerous and prestigious brand with a unique event, opening the doors of some of its places "cult" for a whole weekend. Dior perfume laboratories to the high luxury, browse and search through vineyards kitchens, the public will have the chance to see the reality of many high-end products directly in their full productive development.
The event, called the Journées Particulières, there will also be intended only to a fortunate few from beyond the Alps: the French companies in the initiative will be placed side by side location also located in Italy, Spain, Scotland and Poland. A website specially created for reservations will be activated dStyle Trend visits, which will take place probably between 15 and 16 October, preceded by an advertising campaign starting on 20 June.
"I think for our group will be a new and innovative way to communicate," said the same Bernard Arnault (LVMH CEO) to the magazine WWD. "The products are only one aspect of our reality, but the size of production, the vision of the experts and that our offices will complete dStyle Trend certainly the image created in the minds of the general public on our dimension of luxury." 
The event, called the Journées Particulières, there will also be intended only to a fortunate few from beyond the Alps: the French companies in the initiative will be placed side by side location also located in Italy, Spain, Scotland and Poland. A website specially created for reservations will be activated dStyle Trend visits, which will take place probably between 15 and 16 October, preceded by an advertising campaign starting on 20 June.
"I think for our group will be a new and innovative way to communicate," said the same Bernard Arnault (LVMH CEO) to the magazine WWD. "The products are only one aspect of our reality, but the size of production, the vision of the experts and that our offices will complete dStyle Trend certainly the image created in the minds of the general public on our dimension of luxury."
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