Wednesday, June 8, 2011

Philippe Francq, Armani Code for Sport

,Los Angeles, night. A man and a woman returning from a night in a villa in the hills. "The seduction flirts with the danger of losing control." The man accompanying the woman to the doorstep of the house, wrapped a scarf around his neck and disappears into the night. As he prepares for the night, the woman (re) is the scarf and he is inebriated, the fragrance that emanates and words of which it is studded.


The essence flooding his senses. He sleeps with the scarf still in her arms, and dream of the man who has just left. The items are separated and are impressed by the scarf on his back, as if they were small pieces of him. Continued saga Code launched by Giorgio Armani Parfums for the launch of Armani Code Donna and Armani Code Men, in this case, Armani Code Sport, the new fragrance for men.

But if, some time ago, we talked about the making of the TV commercials with actors Chris Folz and Megan Fox now, the campaign continues with a special initiative, because the famous Belgian comic book artist Philippe Francq was inspired by 'universe of Armani Code for Sport to give, through his drawings, a personal interpretation of the campaign.

Francq imagined in a creative project of the whole (also accessible online) that is not explicitly communicated through the ad. "When the perfume meets the comic strips ...».

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