Playhat, emerging business of hand-made footwear vintage chic effect, this year sees its debut at Pitti Uomo in the area New Beat (s), the space dedicated to emerging styles and new talents. The collection Playhat that comes from the creativity of designer Matteo Martial proposes to debut a collection of shoes and sneakers that can match the excellence of a 100% made in Italy with an absolutely international and sophisticated style.
The new proposals for next spring-summer 2012 will be consistent with the essential elements of nature. 5 lines are to be presented at the event and each dedicated to a particular element of earth, water, wood, flowers and rocks. Sneakers designed for the new travelers who are looking for places with nature, looking for the new without forgetting the tradition.
A proposal that respects the welfare and the environment that surrounds it. Only natural materials and eco-friendly, the colors inspired by nature in the craftsmanship and attention to Playhat will definitely notice to be at the event in Florence. Pitti Uomo Image will be held in the usual location of the Fortezza da Basso June 14 to 17.
More than 1000 exhibitors and brands will exhibit their collections on 95,000 sqm of exhibition space, this year dedicated to the theme of the trip. 
The new proposals for next spring-summer 2012 will be consistent with the essential elements of nature. 5 lines are to be presented at the event and each dedicated to a particular element of earth, water, wood, flowers and rocks. Sneakers designed for the new travelers who are looking for places with nature, looking for the new without forgetting the tradition.
A proposal that respects the welfare and the environment that surrounds it. Only natural materials and eco-friendly, the colors inspired by nature in the craftsmanship and attention to Playhat will definitely notice to be at the event in Florence. Pitti Uomo Image will be held in the usual location of the Fortezza da Basso June 14 to 17.
More than 1000 exhibitors and brands will exhibit their collections on 95,000 sqm of exhibition space, this year dedicated to the theme of the trip.
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