Friday, June 10, 2011

BENETTON relies on a "VISIONARY" VIETNAMESE

Benetton Group consolidated its creative and managerial organization with the entry of You Nguyen, who was appointed Chief Merchandising Officer and Creative Director of United Colors of Benetton. Based on an integrated merchandising, design and marketing, Nguyen You will 360 degree brand - from the collections of brand identity, to architecture and the atmosphere inside the store - to contribute to the evolution of an icon of Italian style, made of color, design, quality, passion and attention to detail.

Manager visionary in the fashion and clothing You Nguyen comes from Levi Strauss & Co of San Francisco, where he worked from 2003 until the charge (in 2009) of Global Senior Vice-President of Merchandising and Design, Levi's ® Women. Born in South Vietnam, with MBA studies in France and the United States, previously worked in the areas of merchandising and retail marketing: the Limited Too, a division of Too Brands Inc.

(Ohio), at the Lane Bryant, a division of The Limited Inc. (Ohio) and the chain Bob's Stores Inc. (Connecticut), and Luettgens Limited (Connecticut). You Nguyen is also an expert public communicator. He has held seminars at leading business schools - University of California Berkeley (USA) and Essec Luxury Program (France) - and design as the Shenkar School of Design (Israel).

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