Shooting at night in stunning locations all over the world and insistent soundtrack written by Clarence "Fuzzy" Haskins Funkadelic and played by Hanni El Khatib. These are the ingredients of the video The Chosen, the new global campaign for Nike, featuring the 25 biggest names in the action sports world as the legendary Paul Rodriguez skateboarding, snowboarding Olympic ace Danny Kass and the wonders of surfing Julian Wilson and Laura Enever .
The emotional mix of ingredients leads to a plate full of spectacular developments in BMX railings on the street, surfers riding high waves in the moonlight and freestyle snowboarders performing tricks in the formidable snow, following the well established refrain "Just Do It ", all under the able direction by renowned cinematographer Lance Acord in collaboration with 72andSunny.
Nike stands for the first time these particular action sports almost the same level of its icons (comeMichael Jordan and Lebron James). For the campaign, which debuted on Facebook June 2, there is also a 3D version that will be screened in selected cinemas on the weekend of July 4, in addition to some events in cities around the world where athletes will live demonstrations of their specialties.
The emotional mix of ingredients leads to a plate full of spectacular developments in BMX railings on the street, surfers riding high waves in the moonlight and freestyle snowboarders performing tricks in the formidable snow, following the well established refrain "Just Do It ", all under the able direction by renowned cinematographer Lance Acord in collaboration with 72andSunny.
Nike stands for the first time these particular action sports almost the same level of its icons (comeMichael Jordan and Lebron James). For the campaign, which debuted on Facebook June 2, there is also a 3D version that will be screened in selected cinemas on the weekend of July 4, in addition to some events in cities around the world where athletes will live demonstrations of their specialties.
- Nike Chosen Video Contest (Familia Skate Shop) (11/06/2011)
- Nike Focuses On Extreme Sports With Its "Chosen" Campaign [Video] (08/06/2011)
- Nike prioritise Facebook for their latest global campaign (09/06/2011)
- Offerte Adsl e telefono: Alice è Tutto Senza Limiti (14/05/2011)
- Nike's 'Chosen' May Choose You for an X-Games Kinda Life (06/06/2011)
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