Pitti: we liked

Sunshine and then the aftermath of sudden rain, the first day of the 79th edition of Pitti Immagine Uomo is a pleasant drifting from one pavilion to another of the Fortezza da Basso in search of inspiration for Fall / Winter 2011 unusual. We have focused on the more casual men's fashion, becoming captivated by New Beat sections and the other man, including young people and brands that combine innovative stylistic experimentation with extreme attention to materials.

Made in Italy "Cashmere wools and are the common thread that connects brands like Alessandro Scaglione Gherardeschi and knitwear and GPR, who have won for the softness of the cardigan and the tailoring of jackets in velvet and carded with hand-stitched details how to set the loot to the yarn with the special technique of the lily of Florence.

DNA but allure british Soho Italian, Florentine company that refers to the historic London neighborhood total look for a line that includes sweaters, jackets, pants as well as hats, gloves and even socks, and the inspiration comes from Japan Dozen, which is based footwear used by farmers in rice paddies to redraw boots in natural rubber mixed with recycled cork, which decorate a line of big bags in felt.

Attention to materials and design rather lively for Francesca b. that for the upcoming Fall / Winter 2011 creates the gift of a package combining a pair of socks in fine cotton bow tie or suspenders ton sur ton. From abroad the radical chic Milanese know them already, but for the general public are still almost unknown: bracelets, rings and bow ties Vanities come from Saint Tropez, but have nothing dell'allure fairytale town of Riviera.

On the contrary: the leitmotif is rather from Victorian England as the main theme is the skull, which decorates all the accessories, like bracelets with a strap made from old silk ties. They come from France, even the two guys who hide behind the brand Commune de Paris, a clothing brand that also includes fragrances and scented candles, all dedicated to the male universe.

It is made in Korea instead of the new line Tee Library (with its debut in stores Spring Summer 2011), T-shirts inspired by books that have marked the life of each and packaged in a unique packaging that reproduces, in fact, a volume. Vintage appeal are three (Veronica, Ilaria and Matthew) and they do everything themselves, from design to manufacture, strictly hand made: Super Duper is a brand of baby hats which arises from the curiosity of three young Florentines who one day found by chance original forms of the twenties and thirties and have decided to re-propose the current design making materials and colors.

Result: dall'allure vintage models, but charm super contemporary, for men and women. Are in their second season, however, the creations of Cor Doli Sine Labe, who have chosen the ceramic material in their fetish with which to draw the icons in the world as male bow tie and pocket pouch.

For next winter, the turn is also conceptual: the Reverso collection, already knotted tie the knot with precisely in ceramics, the shorter passes that usually remains hidden in the foreground. Human metaphor: there is something hidden behind that appearance is more interesting. Street style is an institution in the people of Milan hipster who vied to get him to customize the conversation with studs and metal applications, even those who now finally has the chance to have a friend who knows if they will award a couple: Giancarlo Gienchi in art has made the leap and now produces an entire collection, which in Italy is from LuisaViaRoma.

And it is in the boutique in Florence, the temple of coolhunting, we also find Toxic Toy, brand t-shirt and sweatshirt clothing that Luisa has also made the shirt to the two editions of Firenze4Ever. Ironic and funny, each season are inspired by a provocative concept (Autumn and Winter are the leitmotiv of the horns is no accident that the stand is fitted with two faux deer heads well-equipped branches) often playing on the love-sex relationships.

As our favorite of the Spring Summer 2011, reproducing an old style heart with lovers' names erased to make room for new "competitor". Must have!

• Now Screening At Pitti: Gareth Pugh (13/01/2011)
• At Pitti, Collaborations From Kimmel And Throup (13/01/2011)
• VIDEO from Alberta Ferretti Available on thenewsmarket.com: Alberta Ferretti Launches 79th Pitti Immagine Uomo Edition (12/01/2011)
• Gareth Pugh To Show At Pitti W (08/11/2010)
• Pitti Uomo | Day 1 (12/01/2011)