Friday, March 4, 2011

Mido 2011: Sonia Rykiel collection eyewear p / e 2011

You do not have time to stop for a moment just after the Milan Fashion Week in Milan that the engine immediately turns on again at full throttle and fashion-another manifestation of creativity. This weekend, 4-5 - 6 - March 2011 in Milan, nel'avveniristico Rho Fair, opens the 41st edition of the MIDO, the International Optics, Optometry and Ophthalmology which draws from all over the world the general public International fans of glasses, curious and professionals who appreciate its lively formula and its ability to bring together the major international eyewear industry.

How can we imagine, the agenda of Mido is full of events and news: among these are also the new Sonia Rykiel collection, what the house was built for the 2011 season eyewear. Below is a description and some pictures to start the day - and hope to come out so even a ray of sunshine! MIDO 2011 will open its doors today as always in synergy with other fashion shows in Milan MIPEL, and MIFUR MICAM (respectively Fair Leather, fur and footwear) and to present the world premiere of absolute latest trends in eyewear .

Among these, at Hall 15 - Stand E01 Stand L'AMY GROUP Sonia Rykiel Eyewear find the latest news of the year will be marked by the prints and details such as rhinestones, stripes, lace ... tell us about the house. But what are the pieces of top of the line this year for example? To understand them we must take a step back ...

In 1962 he created the first pull and maternity clothes for the boutique of her husband. In 1968 he opened his first boutique on Rue de Grenelle à Saint Germain des Prés. Since then, the innovations are just beginning and there are many news that Sonia is able to introduce the world of women's fashion: all seams' reverse deletions of edges that from time to time have liberated women from the constraints.

Sonia Rykiel in 1974 creates the "old-fashioned," a new philosophy of fashion is the opposite of all the canons of the couturier who was to inspire women to adapt fashion to their personality. In short, the Rikyel becomes the pioneer of a rebellious style and sophisticated, chic and bohemian, who embodies the women of Saint Germain des Prés, seductive and free spirit who then reverts to the tip of her fragrances, "Le parfum, l 'eau de Sonia Rykiel "(1997) which was followed by Rykiel Homme Rykiel Rose Rykiel Woman Not For Men and Belle en Rykiel.

Lerighe colored - real trend this season - are proposed with great success in the line of lingerie and sweaters for H & M. Sonia wants the women in his summer 2011 to be happy and free and want to be good to feel good about themselves. For this reason, the eyewear collection Sonia Rykiel is solodestinata to women.

Let us see in detail. The line consists of 39 models and 23 models having the sun: of these glasses sonoin acetate or metal, that reflect the world Rykiel for colors, the originality and sophistication. The collection includes lines (that is also starring in the latest print campaign for fashion house) and forms large.

Renovated Studio is a collection, where the famous Papillon model launched in 2008 is now repeated in 4 new colors (red coral, purple, black and pink), but also a model butterfly acetate retro with Swarovski on the front and handmade in France. Last but not least, the collection Defilè P / E 2011, entirely made in France in a limited edition, this year introduced two new models: 1103 in three colors and the model 1101 in two colors, with or without rhinestones.

Prices range from € 149 to € 510.

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