Friday, March 4, 2011

Milano Moda Donna: The Fabric of Memory Maliparmi a / 2011 2012

The celebration of Milan Fashion Week has not only been a moment of vanity and fashion show, indeed, actually took advantage of some maison Milanese Fashion Week to launch a message of environmental sustainability and value of the memory of the really interesting fashion. One of these was certainly Maliparmi that occasion alchemy of live performance for the parade of his fall / winter collection 2011 2012 also presented the project of "The Fabric of Memory".

Style Trend bends you what it is with some pictures from the event. A project 100% ecological, natural, seeks to recover a part of history and material Maliparmi, the tissues of its stock, giving rise to a unique, precious, limited-edition capsule collection created to be made scraps of fabric really special.

Through the reuse and the idea of the reuse of those materials, new ideas are born from the archive Malìparmi fashion label: the prints of the past, explore today are blended together to create a completely new fabric, recreated as a patch tissue memory. Maliparmi choose this way to give new life to vintage heritage of the brand, not to forget, because the new age now, and too often do not even have time to enjoy it.

The Fabric of Memory continues, with this consistency, his life for the fourth consecutive season, mixing in a different way re-use, creativity and style. Annalisa paresis, president of Malìparmi said: But what brought us Maliparmi for autumn-winter 2011-2012? First, a mix of jersey and prints Malìparmi memory, to which are added two new, obtained by combining different materials: velvet, jersey, heavy jersey, jacquard.

For models, this is the tunic, the icon of the project, the dress with three quarter sleeves and boat neck, a new model with a high neck and a skirt. For the bags, then the Fabric of Memory offers a mix of leather and warm fabrics such as wool and jacquard tapestry effect. Models: in addition to small and medium, adding a new bag from the vertical silhouette.

The color range includes shades of purple, browns, pinks and greens: black currant and vanilla, gingerbread, cupcakes with pink cupcakes with pistachio, mint and anise. But what is even more unique and surprising, is that all items in the collection are as usual 'run out', because each patch of fabric made creates a new and more reproducible.

In short, a collection of 100% ecological and eco-friendly: even the packaging was made without plastics, using only paper and cardboard recycled in an environmentally friendly, while the visual stores have been designed specifically to reflect the spirit of the project - slim, light, volatile.

Enjoy it with us in our gallery or at the house.

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