Thursday, June 2, 2011

JDC Milan arrives at The Canvas by Converse Experiment

E 'in Milan on June 2 and a strange flag is checked in the window of the boutique JDC in Piazza Duomo. What's happening? It 'just landed in Italy The Canvas Experiment, the new project signed Converse fashion. Let's talk about fashion, shoes (sneakers fashionissime, just wanted to be precise) and contemporary art ...

After Paris and Berlin, even under the heaven of the Virgin Mary has come to Converse Chuck Wall! It is a motorized wall composed of many Chuck Taylor, the product of the most iconic Converse brand. The installation, which will be 4 meters high and 5 meters wide, was in fact made about 500 different colors and Chuck Taylor, to the amazement of everyone, are designed to move simultaneously so as to create video images or words.

It started off as a main subject, a huge USA flag as a symbol of the deep roots that Converse sinks in the American tradition. But why all this? Because we are inside CANVAS THE EXPERIMENT, a project that wants to push the extreme creativity typical of Converse. To do so, "the experiment" using the product as a symbol of the brand DNA of which carries it and exploits it as unusual vehicle communication.

A little 'to the Dadaists, in short, just to name a famous contemporary art movement. The initiative, said at the beginning, not just Milan: think globally has meant that each nation had declined different activities and then presented on the channels on Youtube Conversblog. com. All of course with a leitmotif: color, movement and song ovation.

was the comment of the organizers. Enjoy and be amazed! Good June 2!

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